Google Ads Agency in UAE, KSA, and Lebanon: What to Expect in Your First 90 Days

Partnering with a Google Ads agency is a significant investment for your business growth in the Middle East market. Whether you're launching PPC campaigns in UAE, expanding your reach in Saudi Arabia, or tapping into Lebanon's digital landscape, understanding the onboarding process and timeline is crucial for setting realistic expectations and achieving meaningful results.

This comprehensive guide walks you through what businesses can expect during their first 90 days of Google Ads management with a professional agency, specifically tailored to the unique dynamics of the UAE, KSA, and Lebanese markets.

Why the First 90 Days Matter for PPC Success

The initial three months of your PPC onboarding journey lay the foundation for long-term campaign success. This period involves strategic planning, technical setup, testing, and optimization—all critical phases that determine whether your campaigns will deliver sustainable ROI or merely burn through your budget.

In markets like the UAE and Saudi Arabia, where competition is fierce and cost-per-click rates can be premium, a structured approach during these first 90 days isn't just recommended—it's essential.

Month 1: Discovery, Setup, and Foundation (Days 1-30)

Week 1-2: Strategic Discovery and Account Audit

Your journey with a Google Ads agency begins with deep discovery. Expect your agency to:

Conduct Business Analysis

• Review your business goals, target audience, and unique value propositions

• Understand your sales cycle, average customer value, and conversion metrics

• Analyze your competitive landscape in UAE, KSA, or Lebanon

• Discuss budget allocation and expected return on ad spend (ROAS)

Technical Account Setup

• Create or audit existing Google Ads accounts

• Implement conversion tracking using Google Tag Manager

• Set up Google Analytics 4 integration for comprehensive tracking

• Configure audience lists and remarketing pixels

• Establish proper account structure for campaigns management

Market Research for MENA Region For PPC in UAE and PPC in Saudi Arabia, agencies need to account for:

• Language preferences (Arabic vs. English targeting)

• Cultural sensitivities and Ramadan seasonality

• Device usage patterns (mobile dominance in the region)

• Local search behavior and keyword intent

• Payment method preferences and trust signals

Week 3-4: Campaign Architecture and Launch

Keyword Research and Selection Your agency will develop a comprehensive keyword strategy that includes:

• High-intent transactional keywords

• Informational keywords for top-of-funnel awareness

• Local geo-modifiers for city and emirate-specific targeting

• Negative keyword lists to prevent wasted spend

• Arabic keyword variations and transliterations

Ad Copy Development Expect culturally relevant ad copy that:

• Resonates with local audiences in UAE, KSA, and Lebanon

• Includes Arabic versions where appropriate

• Highlights region-specific benefits and trust signals

• Incorporates compelling calls-to-action

• Tests multiple messaging angles

Campaign Launch Checklist

• Search campaigns targeting bottom-funnel keywords

• Display remarketing campaigns for website visitors

• Shopping campaigns (if applicable for e-commerce)

• Performance Max campaigns for broader reach

• Mobile-optimized landing pages

By day 30, your campaigns should be live and generating initial data.

Month 2: Testing, Learning, and Initial Optimization (Days 31-60)

The Data Collection Phase

Month two is about gathering intelligence. Your Google Ads agency will be:

Monitoring Key Metrics

• Click-through rates (CTR) by keyword and ad group

• Quality Score indicators

• Conversion rates across different audience segments

• Cost per acquisition (CPA) trends

• Geographic performance data across UAE cities (Dubai, Abu Dhabi, Sharjah) and KSA regions (Riyadh, Jeddah, Dammam)

A/B Testing Initiatives Professional Google Ads management involves continuous testing:

• Ad copy variations (headlines, descriptions, display URLs)

• Landing page elements

• Bidding strategies (manual CPC vs. Target CPA vs. Maximize Conversions)

• Audience targeting refinements

• Ad schedule adjustments based on when your audience is most active

Making Data-Driven Adjustments

Around day 45-60, expect your agency to implement the first round of significant optimizations:

Budget Reallocation

• Shift spend toward high-performing campaigns and keywords

• Pause or reduce budget for underperforming segments

• Test increased budgets on successful campaigns to explore scalability

Quality Score Improvements

• Refine ad relevance to improve Quality Scores

• Optimize landing pages for better user experience

• Enhance keyword-to-ad-to-landing-page alignment

Audience Refinement For PPC in Saudi Arabia and UAE markets specifically:

• Identify which demographic segments convert best

• Exclude audiences that click but don't convert

• Create lookalike audiences based on converters

• Implement RLSA (Remarketing Lists for Search Ads)

Month 3: Scaling and Strategic Refinement (Days 61-90)

Scaling What Works

By month three, your agency should have clear performance data to guide scaling decisions:

Expansion Strategies

• Broaden successful keyword themes

• Test new campaign types (Video ads on YouTube, Discovery campaigns)

• Expand geographic targeting to new cities or countries

• Increase bids on high-performing segments

• Develop specialized campaigns for different product lines or services

Advanced Campaign Structures

• Implement Single Keyword Ad Groups (SKAGs) for top performers

• Create dedicated campaigns for branded vs. non-branded terms

• Develop competitor targeting strategies

• Set up seasonal campaigns for regional events (Ramadan, National Days, GITEX, etc.)

Performance Review and Reporting

At the 90-day mark, expect a comprehensive review session covering:

Performance Against KPIs

• Total conversions and conversion rate trends

• Cost per acquisition compared to targets

• Return on ad spend (ROAS)

• Quality Score improvements

• Market share and impression share metrics

Strategic Recommendations

• Budget optimization suggestions for the next quarter

• New campaign opportunities based on learnings

• Landing page and website improvements needed

• Seasonal strategy planning

• Competitive insights and market positioning

What Makes MENA PPC Campaigns Different

Working with a Google Ads agency experienced in UAE, KSA, and Lebanese markets offers distinct advantages:

Cultural and Linguistic Considerations

Language Strategy

• Arabic is essential for local audience reach, particularly in Saudi Arabia

• English works well for expat communities in UAE

• Lebanese campaigns often require trilingual approach (Arabic, English, French)

Localization Beyond Translation

• Understanding local holidays, shopping patterns, and cultural references

• Adapting messaging for conservative vs. liberal market segments

• Incorporating local payment methods and delivery expectations

Market-Specific Challenges

High Competition in Key Sectors

• Real estate in Dubai and Abu Dhabi faces intense PPC competition

• E-commerce during major shopping events (White Friday, Ramadan sales)

• Education and training services across the Gulf

Mobile-First Approach The Middle East has some of the highest mobile penetration rates globally. Your campaigns management must prioritize:

• Mobile-optimized ad formats

• Click-to-call extensions for immediate contact

• App promotion campaigns where applicable

• Mobile-specific landing pages with fast load times

Red Flags: What NOT to Expect

While setting realistic expectations, it's equally important to identify concerning signs during your PPC onboarding:

Warning Signs of Poor Google Ads Management

• No detailed onboarding process or business discovery

• Agencies that promise specific results or guaranteed rankings

• Lack of transparent reporting and data access

• No discussion of tracking and conversion setup

• Cookie-cutter campaigns without market customization

• Infrequent communication or optimization updates

Questions to Ask Your Google Ads Agency at Each Stage

During Onboarding (Days 1-30)

• What is your experience with our specific industry in the Middle East?

• How will you structure our campaigns for the UAE/KSA/Lebanon market?

• What tracking and attribution models will you implement?

• How frequently will we receive performance reports?

At the 60-Day Mark

• What have we learned about our target audience so far?

• Which campaigns are performing above/below expectations and why?

• What optimization opportunities have you identified?

• Do we need to adjust our budget or strategy?

At the 90-Day Review

• Are we on track to meet our goals? If not, what's the plan?

• What are the recommended next steps for scaling?

• Should we expand to additional campaign types or platforms?

• What seasonal opportunities should we prepare for?

Setting Realistic Expectations for PPC Results

Understanding typical performance trajectories helps frame appropriate expectations:

Months 1-2: The Investment Phase

• Higher costs as algorithms learn

• Lower conversion rates during testing

• Expect CPAs above target initially

• Focus on data gathering over immediate ROI

Month 3: Optimization and Improvement

• CPAs should begin trending downward

• Conversion rates improve as low performers are eliminated

• Quality Scores increase with better relevance

• First signs of sustainable ROAS emerge

Beyond 90 Days: Sustainable Growth

• Consistent performance with ongoing optimization

• Expanded campaign portfolio

• Seasonal strategy implementation

• Continuous testing and refinement

The Importance of Partnership During PPC Onboarding

Success in Google Ads management requires collaboration between your business and your agency. Your team's contributions are vital:

Client Responsibilities

• Provide timely access to accounts and platforms

• Share business insights and customer feedback

• Approve ad copy and creative assets promptly

• Maintain responsive landing pages

• Communicate business changes that might affect campaigns

Agency Responsibilities

• Transparent communication and regular updates

• Proactive optimization and testing

• Strategic recommendations based on data

• Education on PPC best practices

• Dedicated account management

Industry-Specific Considerations in the Middle East

Different sectors face unique challenges when implementing PPC in UAE and PPC in Saudi Arabia:

E-commerce and Retail

• High competition during shopping seasons

• Need for Shopping campaigns and dynamic remarketing

• Integration with local delivery and payment systems

Real Estate

• Long sales cycles requiring nurture campaigns

• High-value conversions justifying premium CPCs

• Virtual tour and video ad opportunities

Professional Services

• Lead quality over lead quantity focus

• LinkedIn integration for B2B targeting

• Thought leadership content marketing alignment

Healthcare and Wellness

• Strict Google policies on medical claims

• Trust-building through educational content

• Local licensing and certification requirements

Measuring Success Beyond the First 90 Days

As your campaigns mature, success metrics evolve:

Early Stage Metrics (Days 1-30)

• Impression share and visibility

• Click-through rates

• Quality Score establishment

• Conversion tracking validation

Growth Stage Metrics (Days 31-90)

• Cost per acquisition trends

• Conversion rate improvements

• Return on ad spend

• Customer lifetime value attribution

Maturity Stage Metrics (Beyond 90 Days)

• Market share growth

• Brand awareness lift

• Customer acquisition cost ratio

• Multi-channel attribution insights

Technology and Tools Your Agency Should Use

Professional Google Ads agencies leverage various tools for superior campaigns management:

• Google Ads Editor for bulk campaign management

• Google Analytics 4 for comprehensive tracking and attribution

• Call tracking software for phone conversion attribution

• Heatmap and session recording tools for landing page optimization

• Competitive intelligence platforms for market insights

• Bid management platforms for advanced automation

Conclusion: Your Roadmap to PPC Success in the Middle East

The first 90 days with a Google Ads agency in UAE, KSA, or Lebanon set the trajectory for your digital advertising success. By understanding each phase—from strategic discovery and technical setup through testing and optimization to scaling and refinement—you can maintain realistic expectations while holding your agency accountable for results.

Remember that PPC success is a marathon, not a sprint. The Middle Eastern market offers tremendous opportunities for businesses willing to invest in proper strategy, localization, and ongoing optimization.

At BoostWise Agency, we specialize in delivering strategic Google Ads management tailored specifically for UAE, KSA, and Lebanese markets. Our campaigns management approach combines deep regional expertise with data-driven optimization to deliver sustainable growth for our clients.

Ready to launch or optimize your Google Ads campaigns in the Middle East? Understanding what to expect in your first 90 days is just the beginning—let's create a PPC strategy that delivers measurable results for your business.

About the Author: This guide is brought to you by BoostWise Agency, a specialized digital marketing agency serving businesses across UAE, Saudi Arabia, and Lebanon with expert PPC management and strategic campaign optimization.